About

Big-brand thinking. Founder-first focus. Practical by design.

At Go-To Marketing, we bring strategic clarity and practical marketing to purpose-led brands ready to launch, rebrand, or grow.

We apply the same marketing thinking and brand strategy used by big-name brands, tailored to fit the fast-moving, resource-conscious world of founder-led brands. You get sharp positioning, consistent messaging, and results-driven planning, without unnecessary complexity or overhead.

With experience across national campaigns, product launches, and multi-million-dollar portfolios, we know what works, and we adapt that to meet you where you’re at. Whether you’re building a brand from scratch or refining what you’ve already started, we give your marketing the structure it needs to grow with clarity and confidence.

Meet our founder

Hi, I’m Ines – Founder & Marketing Strategist at Go-To Marketing.

With over 20 years of experience leading marketing strategy across services, products, education, and FMCG, I’ve seen what works—and what doesn’t—when it comes to building brands that last. Alongside my corporate career, I co-founded the kids’ personal care brand Bubbles & Bubs, giving me firsthand experience of what it really takes to build something from scratch, juggle the moving parts, and make smart marketing decisions without big budgets or endless time.

I started Go-To Marketing to bridge those worlds—bringing big-brand thinking to founder-led businesses, small teams, and growing brands. My approach is practical and strategic, designed to meet you where you are and give you clarity, structure, and momentum. Built as a collective, Go-To Marketing brings the right people to the table when you need them, so you’re not just ticking boxes—you’re making confident, results-driven marketing moves.

 Let’s chat!